Solve a complex challenge.
Mobility, energy, and cities – transformation in these areas are creating new challenges for Total. By crowdstorming the future of the service station, Total screened a vast amount of innovation outside their own organization and collaborated with 462 creative professionals from more than 20 countries.
“We were very satisfied by the results of this important project. In Germany alone, we operate over 1,100 stations, so getting this right is critical.”
Hans-Christian Gützkow, CEO at Total Germany
Collaborate at internet scale.
The most innovative brands understand that the key to better problem-solving is through mass collaboration. This is why Coca-Cola invited experts and designers from around the world to co-create the reusable bottle crate. Over 4 000 participants from 75 countries submitted 443 entries and voted their favourites over 60 000 times, organically reaching more than 237 Million people.
“I really think this inside-out and outside-in process is the future… it is just part of how we (society) will operate going forward.”
David Butler, VP Innovation at Coca-Cola
Winning concept by alexandru_coman
Create disruptive moments.
It is no small feat for an NGO to take on one of the global fast food giants – not to mention succeed. To-date crowdstorms have helped Greenpeace to discover thousands of big impact ideas for their campaigns and connect with millions more through additional media and social media buzz.
“Crowdstorming on jovoto not only gives us hundreds of outside-of-the-box campaign ideas to choose from, but we also get to connect with an engaged community and generate added visibility through press and social media coverage.”
Volker Gaßner, Head of Press & Social Media at Greenpeace e.V.
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“jovoto helps us leverage their global creative crowd to inspire us with future products and concept designs – very pragmatic, fast, and guaranteeing to keep the process private and confidential”
Jens Bode, International Foresight + Innovation Management at Henkel
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