4 examples of crowdsourcing nutrition

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Summer is in full swing, and so are the articles on weight loss, muscle gain, you name it. Yet with the future of food & beverages developing at a rapid rate, so too are the health implications and applications of food. Moving forward from the simple “eat less, exercise more” adage, here examples of how crowdsourcing is being applied to nutrition. Twitter

Picture perfect nutrition

Wish you had access to reliable data on the nutritional value of your meals with little effort? PlateMate offers just that by allowing users to take photos of their meals to receive crowdsourced estimates of food intake and composition. Created by computer scientists at the Harvard School of Engineering and Applied Sciences, PlateMate is nearly as accurate as a trained dietitian and easier and cheaper than current methods for food logging.


© Eric Hysen

Straight from the source

Knowing where the food we eat comes from is an integral part of deciding what to eat. Yet the more stages the end-product has gone through, the harder that information is to access. Sourcemap combats that issue through a crowdsourced directory of product supply chains and environmental footprints – allowing for traceability and transparency. Anyone can create a map, assess a product’s impact, and share the result.

“We are working to democratize information from the ground up so we can all make more sustainable choices.” – Leonardo Bonanni, CEO, Sourcemap Twitter

Trust your gut

Your gut knows what’s best for you – or rather, the microbes in your gut do. The American Gut is one of the largest crowdsourced citizen science projects in the USA. Through samples provided by the crowd, the project sheds light on the connections between the human microbiome and health. The aim is to provide people with the tools to explore their own unique gut microbes.

The future: custom-tailored food

The Future of Food & Beverages Think Tank took a different approach to crowdsourcing nutrition: A global crowd of 80 000 innovators, creatives, and designers crowdstormed how digitalization will impact our consumption of food and beverages in the future. Twitter Two winning ideas focused on using technology to creating custom-tailored food. Nu3Bar vending machines would allow customers to create nutrition bars based on their needs and preferences, while NooDrops collects your data from health apps and uses 3D printing to create custom nootropics.

Join us at the Future of Food conference in Berlin on October 28, 2016 to explore exciting food and beverages industry innovations and developments! Buy Tickets here.


HEADER IMAGE © Tomás Azoubel LimaAna Paula Riotto Marques

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Katharina Brendel

Kat (she/her) is a storytelling and podcasting strategist. After studying journalism, she gained a boatload of marketing experience around the world (including at jovoto!) and co-founded CoWomen. Today, she collaborates with unheard voices to find, own, and spread their story through a podcast & beyond.