The ForeWork initiative: Revolutionizing the future of work


Companies, both big and small, are facing new challenges as the usual workplace linchpins – regular hours, offices, management hierarchies, hiring practices – start to lose hold. These systems are quickly becoming outdated, and companies need to look forward, towards the future of work, for potential solutions.

But who and what determines what the future of work will look like? Twitter

The two greatest disruptors of the traditional workplace – technology and a millennial workforce – can be the very sources to turn to for answers. By embracing new technology, like advanced, smart tools, and pairing them with a millennial workforce accustomed to working with tech, the potential to speed up and scale established workflows is boundless. jovoto’s own experience is a testament to this idea –  69% of our crowd of 80 000 creative professionals consists of tech-savvy millennials.

In light of the current need for speedy change, jovoto is proud to announce the official launch of the ForeWork initiative, in which brands, innovators, experts, and a global crowd will work together to shape the future of work.

Looking ForeWork

ForeWork’s goal is to tap into the creative community for innovative ideas that can impact the future of work. Twitter Influenced by their own current work experiences, hopes, and fears, this particular group has the exact insight needed to come up with a fresh approach.


The initiative consists of two crowdstorms. In the first, Looking ForeWork, we’re collaborating with WIRED in asking creative professionals to develop stories that illustrate how they would like to work in the future, in ways both big and small. A project jury made up of WIRED’s senior editors and international experts will review the submissions for potential publication. For more information about the crowdstorm, check out the brief and already-submitted ideas here.

The second crowdstorm, running from February to March of 2017, will focus on more concrete solutions, like workspace designs and flows. Stay tuned for the the official announcement with more details in the upcoming months.

Once both crowdstorms have run their course, a final workshop will take place in April 2017 where these creative professionals and global brands can come together to review leading ideas and adapt them to current corporate realities. Together, they will build a masterstory on the future of work.

Global Collaboration with Industry Leaders

The future of work depends not only on a younger workforce, but on companies as well – they need to be willing to take a critical look at their own systems and be open to support change. jovoto is excited to announce ForeWork’s fellow initiators: the adidas Group, Cisco, and Vitra, global leaders that are actively joining the conversation and looking to redefine their spaces and practices. Twitter

adidas for the ForeWork initiative
Also joining ForeWork as partners are WIRED, Roam, Coboat, WorkLife HUB, Coworkies, and Hub:raum, with others to be announced.

The ability to effect change and develop a brighter future of work depends on the active collaboration between young professionals and companies, and jovoto is proud to be spearheading the discussion through the ForeWork initiative.

Cisco for the ForeWork initiative

For a deeper insight into the innovative concepts about the future of work and the initiative’s overall impact, download the free success story.

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Anna Piazza

Anna is a digital nomad living the future of work today, traveling and working through the US, Italy, and Germany as a corporate storyteller.



    Great crowdstorms on a great platform with a great community working with great partners – wow! Really looking forward seeing this happen. Welcome aboard Anna!

    Thank you, Ben!

    I applaud your Forework initiative – and glad to see Coboat among your collaborators!
    However, I wonder if I stand alone believing that these changing times, income-generating preferences, yen for travel and exploratory environments call for a new vocabulary; and that rather than calling it “work,” it (the concept as well as the word itself) might call for the introduction of a new term altogether?

    Hi Amit,

    That’s a great point – as the motivations behind why and how we work change (and the lines between work and personal life get ever fuzzier), “work” certainly starts to lose its meaning. I’m excited to see how progress will affect the language around it!