Yes, the rumors are true! We’re *happy* ? to announce our cooperation with Happy Thinking People – one of Europe’s leading independent insights and innovation consultancies.
What’s special about the co-operation between jovoto and H/T/P?
Sven Arn: We’re very pleased to combine forces with jovoto and its pool of global creative talent. It’s really great to be able to tap into this sort of resource for innovation briefs that are more ambitious, looking for new spaces outside a company’s core competence areas on tasks that involve reimagining a whole category.
Bastian Unterberg: jovoto and Happy Thinking People complement each other’s offerings perfectly. Connecting H/T/P’s in-depth insights and advanced market research to our own creative problem-solving approach and a larger digital talent pool allows brands to screen more ideas than otherwise possible. We’re looking forward to leveraging H/T/P’s extensive knowledge and understanding of diverse markets, so we can focus on delivering outstanding creative solutions.
What type of innovation projects will the partnership focus on?
The combination is particularly valuable for out-of-the box stuff, when category expertise and concept lab abilities – areas that Happy Thinking People has used successfully for many years – need boosting.
Similarly, for innovation projects where the balance between insights and creativity is critical in driving innovation success.
Will this collaborative effort help raise the innovation success rate?
Successful innovation management poses multiple challenges. Many companies are looking to speed things up, as well as break down a silo-approach that can result in piecemeal outcomes – and also optimise how they coordinate external experts in a joined-up manner.
Sven Arn: “The partnership aims to make a difference in all these areas, particularly on the last point. Having the upfront insights part linked tightly to the creative and innovative stages is invaluable.”
About Happy Thinking People:
Happy Thinking People is a leading independent insights and innovation consultancy. Founded in Munich in 1989, and with a staff of just under 100, it operates globally with offices in Zürich, Berlin, Paris und Delhi. H/T/P is dedicated to “People Understanding”, and partners with clients to transform these insights into successful products, services and brands.The company has a commitment to be flexible, fast and agile, never compromising on smartness or analytical depth.It was voted the Nr. 1 Agency in Quality and Innovation & Creativity in Germany in the 2018 Image Study by marktforschung.de.