This week, we proudly implemented the community chosen logo in our website. Arturo, Jovoto’s new AD, took good care of the final polish of the logo. The color had to be decided, letters and icon had to be scaled in order to create a perfect harmony between them, and all the stationary had to be designed.

A logo is something you want to be remembered by. The color of the logo had to be timeless, imply the community spirit and be remarkable. Jovoto’s team sat down for an entire afternoon discussing different colored versions that Arturo had prepared during the past days. At the end, we all agreed on the saturated red color: For the team, it represents the emotions that are connected with Jovoto, plus, it has a kind of signal function.

On the other hand, deciding which was the best slogan for us was also a difficult task. We liked most of the ones you submitted, but in the end, our aim is to support, challenge and empower creatives around the world. So we decided empowering creatives is the slogan that represents Jovoto best.

We hope that you like the red logo on the website as much as we do. And let’s see what Arturo comes up next with in our Corporate Identity.

We can’t wait to see it.