Want to design Kellogg’s next snack?

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Add your snack creation to the Kellogg’s family 

Kellogg’s is one of the world’s most beloved food manufacturers. With markets in over 180 countries, there’s a high probability that you’ve munched on their many products. From an assortment of famous cereals like Froot Loops, Corn Flakes, or Rice Krispies; to lunchbox favorites like Cheez-Its, Pop Tarts, or Pringles, Kellogg’s is a primary part of many people’s daily breakfast or snack.

To keep customers healthy and appeal to increasing attention on nutritional values, Kellogg’s Australia “Be Natural” branch is looking to create a new snack to add to its famous list of products.


Go beyond the bar

This is your chance to share an idea for an exciting new Kellogg’s snack!

  1. Choose an interesting, unusual natural ingredient combination that you don’t find in your average healthy snack!
  2. Design a cool new format or shape for your snack to be sold — think “beyond the typical snack bar!”


What’s in it for you?

Beyond having your idea realized, you could earn one of multiple cash prizes from the €9 000 total award pool. Prizes are awarded by both the client and the creative community – not just for winning ideas, but also for giving valuable feedback and collaborating with other creatives.

How do I participate?

To join the “Plantastic Snacks” project, you just need to sign up on jovoto and apply to become a jovoto pro — a free and simple process!

What is jovoto and how does it work?

jovoto is the creative workspace of the future. It is an open innovation platform where creatives, designers and innovators work together to solve design challenges for top global brands like Mercedes Benz, Coca-Cola, WIRED and Victorinox.

We call what we do crowdstorming, it’s just like brainstorming – but on a much larger scale. It’s a unique process with people from all creative disciplines working together to solve design and innovation challenges. During a jovoto Crowdstorm, creatives submit ideas, give each other feedback, and collaborate to make great ideas even better. Once a member of our community, you could be eligible for Invite projects with fixed daily payments s of up to €450 per day.

This project closes on April 6.


Header image: John Raoux / AP

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