5 Quick tips for creating compelling magazine content

No Comments

If you’ve seen our ForeWork Crowdstorm in collaboration with WIRED, you probably have some ideas brewing about the future of work and what that might look like. (If you haven’t seen it yet, check it out here!) Now the question begs: How can you transform your concept into magazine content fit for publication?

Regardless of whether your unique idea is suited for a magazine cover, feature article, infographic or photo essay, we’ve gathered some useful tips on creating compelling magazine content to help increase your chances of getting a slice of the €20,000 prize pool:

jovoto runs projects ranging from packaging design and communication concepts to product innovation and service design – sign up today and get access to creative briefs from global brands and NGOs.


  1. Get to know the target magazine and audience

Once you have an idea, the next crucial step is to get to know where you’re submitting so you can create magazine content that fits in with its style and tone. To get a sense of what mag’s readers might be interested in and the kind of coverage it has, start by taking a look at its website, reading some articles and/or buying the magazine.

Since jovoto has teamed up with WIRED for the ForeWork Crowdstorm, you’ll want to learn about this particular magazine and the topics it covers before submitting your concept. Here’s a brief description, in their own words: “WIRED is for and by people who are thirsty for knowledge and hungry for the future; people who want to help shape the world of tomorrow and challenge established thought. WIRED tells the story of a great adventure – the invention of the future.”



  1. Focus on what’s compelling

Remember, magazines exist to inform and entertain. So, what makes your idea interesting? Do you have surprising research to back it up? What’s your key message or concept? Why is your vision different? Why should the audience care? Why is it relevant to organizations of the future? Concentrate on these aspects of your idea when crafting your magazine content so it’s sure to stop people in their tracks.

magazine content


Find out about how you can diversify your client base and start earning money on jovoto – join the community today.


  1. Use easy-to-understand visuals and language

When communicating your concept to a magazine audience, be aware of how you’re using imagery and text. Using visual language that is easy-to-understand and text that is both concise and direct is important. If your content includes visual aspects such as infographics, photographs or timelines, ensure they complement one another rather than repeat.

Having said that, keep in mind that incorporating repetition with design elements can help to emphasize a point. Keep in mind that you don’t have to be a graphic designer to craft a layout that suits your idea. There are various online tools such as Canva.com and Figma.com that have a wide range of layout templates to test out.

magazine content


  1. Define your structure and/or layout

While magazine content will vary in structure depending on your type of piece, it’s important to thoughtfully structure it so the audience can easily digest the content – regardless of whether it’s a visual spread or feature article. Try creating an outline of your idea first. Make sure you are able to answer the following questions:

  • Does your submission answer the ‘Five W’ questions (why, what, when, where, who)? Does it give the reader a taste of your particular angle or narrative.
  • Does your submission demonstrate why your idea is impactful and relevant? How do these specific pieces of information tie back into your key concept? Why does it matter? What does it mean?
  • If your submission includes imagery, is it catchy and coherent? If it’s text, is there a logical progression to the presentation of your points? Do you use subheadings to offer context and structure to your content?
  • Does your submission fully capture your concept in a memorable way?



  1. Edit, edit, edit

Last but not least, look over your magazine submission a couple of times to ensure it is concise and clearly communicates your concept. Would it make sense to an audience who doesn’t know anything about the topic? Ask a friend or family member to have a look at your magazine content with fresh eyes to see if they have any feedback.


jovoto creates opportunities and rewards great ideas. Work for global brands and collaborate with a community of professional creatives: sign up today.


All images are Wired publications.


Charmaine Li

Charmaine Li is a Berlin-based freelance writer and journalist specializing in art, design and technology. Her writing has appeared in Another Magazine, Kinfolk, CNN Travel and Dazed Digital among others.


Follow 70k creatives and receive our monthly boost of creativity. Directly in your inbox.