If you’ve seen our ForeWork Crowdstorm in collaboration with WIRED, you probably have some ideas brewing about the future of work and what that might look like. (If you haven’t seen it yet, check it out here!) Now the question begs: How can you transform your concept into magazine content fit for publication?
Regardless of whether your unique idea is suited for a magazine cover, feature article, infographic or photo essay, we’ve gathered some useful tips on creating compelling magazine content to help increase your chances of getting a slice of the €20,000 prize pool:
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- Get to know the target magazine and audience
Once you have an idea, the next crucial step is to get to know where you’re submitting so you can create magazine content that fits in with its style and tone. To get a sense of what mag’s readers might be interested in and the kind of coverage it has, start by taking a look at its website, reading some articles and/or buying the magazine.
Since jovoto has teamed up with WIRED for the ForeWork Crowdstorm, you’ll want to learn about this particular magazine and the topics it covers before submitting your concept. Here’s a brief description, in their own words: “WIRED is for and by people who are thirsty for knowledge and hungry for the future; people who want to help shape the world of tomorrow and challenge established thought. WIRED tells the story of a great adventure – the invention of the future.”
- Focus on what’s compelling
Remember, magazines exist to inform and entertain. So, what makes your idea interesting? Do you have surprising research to back it up? What’s your key message or concept? Why is your vision different? Why should the audience care? Why is it relevant to organizations of the future? Concentrate on these aspects of your idea when crafting your magazine content so it’s sure to stop people in their tracks.
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- Use easy-to-understand visuals and language
When communicating your concept to a magazine audience, be aware of how you’re using imagery and text. Using visual language that is easy-to-understand and text that is both concise and direct is important. If your content includes visual aspects such as infographics, photographs or timelines, ensure they complement one another rather than repeat.
Having said that, keep in mind that incorporating repetition with design elements can help to emphasize a point. Keep in mind that you don’t have to be a graphic designer to craft a layout that suits your idea. There are various online tools such as Canva.com and Figma.com that have a wide range of layout templates to test out.
- Define your structure and/or layout
While magazine content will vary in structure depending on your type of piece, it’s important to thoughtfully structure it so the audience can easily digest the content – regardless of whether it’s a visual spread or feature article. Try creating an outline of your idea first. Make sure you are able to answer the following questions:
- Does your submission answer the ‘Five W’ questions (why, what, when, where, who)? Does it give the reader a taste of your particular angle or narrative.
- Does your submission demonstrate why your idea is impactful and relevant? How do these specific pieces of information tie back into your key concept? Why does it matter? What does it mean?
- If your submission includes imagery, is it catchy and coherent? If it’s text, is there a logical progression to the presentation of your points? Do you use subheadings to offer context and structure to your content?
- Does your submission fully capture your concept in a memorable way?
- Edit, edit, edit
Last but not least, look over your magazine submission a couple of times to ensure it is concise and clearly communicates your concept. Would it make sense to an audience who doesn’t know anything about the topic? Ask a friend or family member to have a look at your magazine content with fresh eyes to see if they have any feedback.
All images are Wired publications.