What exactly is the difference between a logo and a key visual?
The key visual is not directly a part of logo design, but under certain conditions, it is a very effective add-on to the logo. The key visual is an image motif that is used in campaigns in order to enhance brand recognition. Often, the key visual is more strongly associated with the brand than the logo itself, so the development of a key visual can be very important. The key visual should be easily and quickly grasped.
At the stage of logo design, you should already contemplate which key visual could be used in combination with it.
Again, you should pay attention to the following aspects:
- The key visual should be simple and understandable.
- It should be unique and unmistakable.
- It should be usable across different media.
- It should address the feelings of the target group.
Analyze the competitors’ key visuals, but don’t design a copy of them – create something new and improved!
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Take a look at some great examples of logo’s + key visuals:
Key visual: the Michelin man
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Key visual: the famous Milka cow
Key visual for the Berlin Fashion Week:
So there we have it, we hope this post has been helpful for jovoto creatives and for those of you not on the jovoto platform yet.
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