Reactivate the news with your marketing campaign

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Your innovative marketing campaign could help one of Germany’s largest newspapers reimagine its connection with local readers. 

In the age of Twitter, Reddit and Facebook, news arrives from all directions. In turn, one German newspaper, Passauer Neue Presse, wants to rethink its strategy for connecting with new and old regional readership. With your help, they are looking to create an innovative marketing campaign to generate new subscriptions.

Ben, your creative guide, shares more about the Crowdstorm here:

What’s in it for you?

Beyond having your campaign realized, you could earn one of multiple cash prizes from the €7.000 total prize pool and add this major brand to your portfolio. Prizes are awarded by both the client and the creative community – not just for winning ideas, but also for giving valuable feedback, collaborating and giving fair ratings to other ideas.

marketing campaign

How do I participate?

To join the “Read Local” Crowdstorm, you just need to sign up on jovoto and apply to the pro layer — a free and simple process!

Follow these simple and free steps to become a jovoto Pro and submit your vision for Passauer Neue Presse’s communication concept.

  1. Head to this page and join jovoto by clicking on the box in the upper right-hand corner.   
  2. Once you have signed up, become a jovoto Pro by visiting this page and click “See Contest.”
  3. When you send your portfolio or design sample, jovoto will approve your application within 24 hours so you can get to work!

What is jovoto and how does it work?

jovoto is the creative workspace of the future. It is an open innovation platform where creatives, designers and innovators work together to solve design challenges for top global brands like Starbucks, Unicef, Greenpeace and Victorinox.

We call what we do crowdstorming, it’s just like brainstorming – but on a much larger scale. It’s a unique process with people from all creative disciplines working together to solve design and innovation challenges. During the Crowdstorm creatives submit ideas, give each other feedback, and collaborate to make great ideas even better.

This Crowdstorm opens on November 2 and closes on November 24.