Break the cycle: Transform laundry with Miele & earn from €18 500

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“I love doing the laundry!”

Have you ever heard someone say that? Probably not!

Miele, a leading German appliance maker specializing in high-end washing machines, wants your help to take the annoyance out of doing laundry The age of digital technology has opened up new possibilities for the laundry process and Miele wants to hear from you. Share your vision for an improved washing process and turn this age-old nuisance into an enjoyable activity.

Washful Thinking with Miele

The laundry care process has numerous phases. It begins when you take off a worn garment and put it in the laundry basket. It finishes when that garment is freshly ironed and ready to wear again. And a lot happens in between. Miele is looking for ways to make the typical laundry journey easier, more effective – and maybe even enjoyable.

Your challenge, should you choose to accept it, is to rewrite the old wash cycle process, by adding unexpected twists and fresh ideas that will impact the way we do our laundry in the future!

What’s in it for you?

Beyond having your idea realized, you could earn one of multiple cash prizes from the €18 500 total award pool. Prizes are awarded by both the client and the creative community – not just for winning ideas, but also for giving valuable feedback and collaborating with other creatives.

How do I participate?

To join the “Washful Thinking” Crowdstorm, you just need to sign up on jovoto — a free and simple process!

Break the cycle: Transform laundry with Miele & earn from €18 500


What is jovoto and how does it work?

jovoto is the creative workspace of the future. It is an open innovation platform where creatives, designers and innovators work together to solve design challenges for top global brands like Mercedes Benz, Coca-Cola, WIRED and Victorinox.

We call what we do crowdstorming, it’s just like brainstorming – but on a much larger scale. It’s a unique process with people from all creative disciplines working together to solve design and innovation challenges. During a jovoto Crowdstorm, creatives submit ideas, give each other feedback, and collaborate to make great ideas even better. Once a member of our community, you could be eligible for Invite projects with guaranteed-payments of up to €1 000 per day.


This Crowdstorm opens on March 9 and closes on April 20.


Helen Gimber

Helen is into creativity, collaboration & collectivity! She joined jovoto in 2015 as a guide for Textile Design projects and has been a regular fixture of the community marketing and management team since.