Interview with TOTAL Jury Member- TalvaDesign


Hey there,

Today we’ve got a special interview for your reading pleasure with the our lovely TOTAL Innovation Station jury member, Talva Design. Let’s hear from her!

You’ve been a very active part of the Jury! Do you have your own ideas or vision of an innovative station?

I certainly have, and I will keep it for myself until after this competition. But I must say some of the proposals gave me new perspectives on the subject.

What has inspired you working through the TOTAL Innovation Station?

I was very happy to discover the honest search for sustainable solutions and a different human environment among many of the participants. On the other hand, I was a bit deceived with a certain recurrent style of jumping to a shiny 3D design with hardly any concept behind.

You do a lot of innovative work on your own time! Can you tell us a little bit about your current project, Embroidered Memories?

I share my time between art, design and architectural projects; between 2 and 3 dimensions; between the conceptual, decorative and functional. I have been greatly involved with projects supported by sustainability and social dimension in the past 3 years: research projects, workshops, inter-disciplines collaborations, exhibitions, such as the project “Memories embroidered”. Recently we launched a fund raiser that is about to end, you can see all about it here

What is it about?

It is an art project at work that speaks of collective memory and migration, of identity, of sharing, of cultural diversity. As an interdisciplinary project it uses tools from art, decorative art and design languages. It’s based on recycling and collaborative production.

Between two lands

What does it mean, how does it work?

It is based on up-cycling and a new process of collaborative production between an artist, designer and architect (me), a group of fabulous Parisian craftsmen and a photographer. That means it’s all about working differently, sharing: the creation, the memories, the knowledge and expertise. By that we join and practice bigger ideas of our time, such as circular economy, collaborative production, and sustainability and up cycling.

The team in Paris

What are the results?

Art Work, soon to be completed, include a series of hybrid objects interpreting different states of an immigrant (traveling, memories, economic difficulties; maintaining integrity while adapting; dissimilarities between the homeland and the adoptive land). It also includes a series of photos widening the human dimension of the project helping to understand the process.

Tea break embroidery

Exposition, the project will be exposed in a traveling exhibition. Two museums, ‘La Piscine’, an Art and Industry museum in Roubaix and the furniture Museum of Hazebrouck have pledged to host our exhibition. Other museums in France and abroad have expressed their interest for an exposition between 2014 and 2016.

The immigrant

What inspired you to start this project?

It all started from a conversation in the Muslim quarter in the old city of Jerusalem, discovering Palestinian amazing embroideries, wishing to explore, adapt and revive this knowhow. Later, a similar fluid process with Jewish embroideries and French furniture grew around the theme of migration and collective memory. But most of all, I was driven by the growing desire to work with people, to learn and share, create a different professional environment, that is why the work is based on recycled material (on a memory), in a collaborative process of production…

The worker, a close-up

You have a campaign going on right now, don’t you? What’s the goal?

I have launched a fundraiser for our project Embroidered Memories that ends on the 17th October 2013 (very very soon!), we are 73% and 10 days away from the end, the goal is to find 100% of the objective or we will have nothing. This money will serve to accomplish our production before we expose.
So, if you believe in a committed artistic creation, cultural diversity, interdisciplinary, and sustainability you can become an actor in our big adventure and get a great reward please support our project here:

The project sounds really interesting, thanks for sharing Tal. Also for all your hard work and helpful comments on the platform! We wish you all the best, good luck!


Jess has been a Community Manager at jovoto since 2011. She enjoys getting to know community members from different parts of the globe, creating dialog and watching exciting ideas take shape on the platform.



    nice) good luck with project!

    My respect for this great non-commercial “Herzensprojekt”

    Great interview and amazing project you are handling.