Energy to the MassesService Design Innovation for Confidential
- €250Per contributor
Innovation is commonly defined as a process that starts with an idea and results in a successful product or service. However, this process is not straightforward: many times we are trapped in ideation loops, obtain relevant market feedback throughout the process, and go in circles rather than following a linear process. Open Innovation approaches can be applied in various phases of the innovation process, and to my understanding make a lot of sense in the early ideation stage. We chose to collaborate with jovoto because of two reasons: (1) their enormous network of creative service designers who can provide a much larger idea-pool than we would be able to develop with our internal resources; and (2) because of their professional approach and their experience in managing Open Innovation challenges.
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