Your Swiss Army Knife 2020
Product Design for VictorinoxWinner Selection
- 50Winners
- 638Ideas
- €38,000Total reward
For the past eight years, Victorinox has been inviting its fans and design enthusiasts from all over the world to create the Classic Limited Edition of its iconic 58 mm pocket knife. Fans are involved from start to finish – even in choosing the final designs to be produced. And now it’s your turn: Become a part of the global Victorinox design community and submit your exciting new design for this year’s Classic Limited Edition theme – Sports of the World!
Patricia Lengen, Head of Product Management at Victorinox
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![VICTO.ROCKET [UPDATE 1.0]](https://uploads1.jovo.to/idea_attachments/590825/victo-rocket-new_big.jpg?1448936507 "wycich83")
The Swiss Army Knife is one of Switzerland’s most iconic products. Most people are familiar with the classic red design and the unmistakable Victorinox cross and shield. Ever since 1884, when Karl Elsener opened his own cutlery business in Ibach-Schwyz in Switzerland, the production site has been steadily growing in this village. Even though the original has been copied and adapted around the world, Victorinox is still the global leader in pocket knives.