FOREWORK
Spurred by technology and a new generation of creative talent, work is in the midst of a rapid transformation. We connected brands, innovators, experts, and a global crowd to shape the future of work.
Our Approach
Discussions about the future of work often leave out one key stakeholder: the talent of the future.
The ForeWork initiative leveraged open innovation methods to change the dynamics and give this new generation a voice. What do they want from the future of work? What can we learn from early adopters of New Work concepts?
After challenging a global crowd of young professionals to share their ideas and visions, we brought the brightest young minds together in person with corporate executives and international thought leaders to co-create scenarios about the future of work.
Unique Outcomes
This large-scale mass-collaboration session:
Connected brands with innovators, entrepreneurs, and creative professionals all over the world to rethink work
Gave them a stage to share their visions, ideas, and experiences about the future of work
Brought top creatives, thought leaders, and corporate delegates together to distill key insights & build futuristic scenarios
Looking ForeWork
The ForeWork Initiative hosted a series of brainstorms with creative professionals from 153 countries.
The “Looking ForeWork” project kicked off the initiative together with WIRED to produce content featuring the next generation’s vision for the future of work. 153 ideas were submitted, providing a lot of insights and inspiration to build on.
Design ForeWork
In the initiative’s second project, “Design ForeWork”, participants traveled into the year 2025 to take “Future Snapshots” that show how the physical and digitally-connected workspace have evolved and how teams will work together in the future.
Over 50 submissions showcased the tools and techniques of the future for improving the physical/virtual work environment and team collaboration.
Featured Experts
Markus Albers
GERMANY
Author and Partner at Rethink
Gianpaolo Barozzi
ITALY
Senior Director HR at Cisco
Nancy Birkhölzer
GERMANY
Managing Partner at IXDS
Raphael Gielgen
SWITZERLAND
Head of Research Trendscouting at Vitra
Stephan Grabmeier
GERMANY
Chief Innovation Evangelist, Haufe-umantis AG
Christian Kuhna
GERMANY
Director HR Strategy at the adidas Group
Ralph Linde
GERMANY
Head of Volkswagen Group Academy
Bastian Unterberg
GERMANY
CEO & Founder of jovoto
Isabell Welpe
GERMANY
Chair for Strategy and Organization at the Technische Universität München & Director of the Bavarian State Institute for Higher Education Research and Planning
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Want to be part of shaping the future? Discover how jovoto can help you explore future markets and business models.
Blog Posts
WIRED Germany's Executive Publisher Eike Lucas offers his views and insights on the future of work and the ForeWork initiative. It’s no longer about whether the future of work will happen, but when. Journalist, entrepreneur, and author Markus Albers tells companies how to prepare. Common themes run through the ideas submitted to ForeWork's second crowdstorm, Design Forework, which reimagine work in 2025.Interview with Eike Lucas of WIRED Germany
Markus Albers Interview: Preparing for the future of work
The future of work reimagined