The whole idea is based on Smartbrick. It would be made from recycled materials like coffee cups and plastic bottles. The new material will be fire resistant by adding a chemical known as bishydroxydeoxybenzoin or BHDB invented by a group of scientists from the University of Massachusetts, Amherst. Special structure of the brick allows it to be made of as little material as possible to serve its purpose. The openings of the brick are filled with whatever loose material we can find in the area of the building site. The two circular insets on top of the brick fit the slots at the bottom. This makes building like playing Lego.
Up to 3 out of 4 walls of one apartment can be shared with neighbours making it a lot cheaper. The longer the house the cheaper each single apartment.