Here's what happened

Challenge

One of Europe's most well-known beauty brands is facing the challenge of exploring new, refreshing German slogans for their shampoo brand.

Approach

This major beauty brand asked nine curated German copywriters to develop their latest German slogan to match their new packaging design! The brand aims to attract new users while keeping its core values and customer base in mind with this new, refreshing slogan. 

Outcome

The creative team came up with a total of 70 ideas in a span of only 7-days! The creatives on the jovoto platform have used their seemingly unlimited amount of creativity to present several directions for this brand to go to without losing the fun and refreshing touch of the brand.

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