The Icing on TopCommunication Concept for Confidential
Evaluation in progress
This global consumer goods company faces the issue that skills and knowledge get lost in a culture of silos, working structures, and lack of internal communication. Skill Management is how the brand is looking to answer market trends and employee needs.
This two-phase project revolved around generating tailored opportunities and providing rational options for those willing to learn from other skilled employees across the business. Creatives were picked based on their experience in branding and graphic design skills. The first phase revolved around defending the overarching campaign concept, followed by the second phase in which creatives were coupled into pairs to explore their skills to develop other communication routes.
The creative team came up with a total of 34 ideas.