Here's what happened

Challenge

With this new seasonal limited edition series, this natural and sustainable beauty brand wants to celebrate their body portfolio of haircare and rotate the seasonal Limited Editions to maintain valuable shelf space and visible presence to consumers, in a fun, attractive, and colourful way - the brand's way! It's important to say that the limited edition speaks to an environmental consciousness direction in a way that feels inclusive and fun. A serious message for a brand that tackles it in a fun and joyful way.

Approach

jovoto curated 6 diverse creatives with a background in graphic design from 5 different countries and invited them to come up with several on-pack design options for a Social Purpose Limited Edition. The creatives were given loads of freedom with their ideas, as long as they were to design two concepts for these limited editions, based on the scent and the accompanying season. We were looking to disrupt the common approach to sustainability and social impact design - keeping it lighthearted, modern and fresh.

Outcome

The creative team came up with a total of 18 ideas, with some being exceptionally fruitful to triggering your wanderlust. The creatives bewondered us with their speed, quality, and freshness of ideas. This 10-day speedy project accumulated a great number of fresh spark ideas for this beauty brand.

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