The main idea is "The joy of football reunites all!". It's about the passion and the joy of playing or watching a football match. It's all about the people enjoying football together.
Solution
Please describe the creative approach you took to your design
The main idea is "The joy of football reunites all!". It's about the passion and the joy of playing or watching a football match. It's all about the people enjoying football together. The concept has a positive vibe-comunicating joy and happiness. The logo is stylized with three laughing faces: black, red and yellow-the colors of the host country-Germany. The three laughing faces are full of joy, together. Also I incorporated a stylized heart-representing the love of football and a ball on net.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The message is about the joy and the excitment of the football. The joy of football reunites all of us in one country-Germany
Why should your design become the logo for the bidding phase?
It's orginal and it has a positive vibe.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes-except the fonts used
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
FONTS: Duera PERSONAL USE expanded font-http://www.dafont.com/search.php?q=duera Malgun Gothic font ; Arial font