The logo depicts the visual metamorphosis between several elements which best define the spirit of football, connected to Germany as the place to embrace them. These elements are: joy, unity, power, community, dynamics, identity, strength and euphoria. The symbol for unity, community and euphoria is being represented by the group of stylized supporters, who, through their embracing hands, become one single element, the symbol of strength and unity, which is furthermore being organically transformed into the waving flag of Germany, the most direct symbol of national identity. The stylized ball, the main symbol of the king of sports, becomes the sky of their euphoria, becoming an integrating part of the visual scene. All of these elements together are being held under the swirl of Germany's colors, whose roundness depicts the moving dynamics of football, but also the feeling of fullfilment and protective shield for an emblematic, important event such as the Euro 2024 Championship.
Aim, shoot, score: Your 2024 bid logo!