It is a deconstructed German flag shaped into a football to show the fast and dynamic sport of football and Germany coming together to host a UEFA European Championship for the first time as a united nation.
Please describe the creative approach you took to your design
I wanted to incorporate the German flag as it is simple and instantly recognisable and a dynamic flowing logo which represents German football fan culture and its willingness to host a UEFA European Championship..
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
I used the deconstructed German flag showing Germany spreading its willingness and passion to host the Euros across the country and Europe. The flag is shaped into a football to show the speed and flow of football. The path of the flag shows the connection of Germany coming together in Germany for a UEFA Euros and the connection also represents the first Euros that would be hosted in Germany as a unified country. The flowing also represents the flags flown by Germany’s amazing football fans.
Why should your design become the logo for the bidding phase?
I believe my logo is simple and versatile to use for the bid and represent the best things about German football and their hospitality to host a UEFA European Championship
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes and this is my original work except for the fonts.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
I used the fonts Gotham Regular and Gotham Medium and can be found here -https://www.typography.com/fonts/gotham/styles/