The logo is made out of a trophy. You can also see 3 people holding hands (the 3 colors of germany flag) . They also form a soccer ball. The arrows points to all directions. Suggesting that it is an open competition. And anyone can win.
Please describe the creative approach you took to your design
My idea is based on the hexagon. Every shape and angle derives from it.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
United , open to all, competition, euphoria. This are the key words.
Why should your design become the logo for the bidding phase?
The logo is simple, yet exiting. It has many elements to be discoverd. It promotes competition in a friendly way. It is universal. The modern design. with strong lines and angles suggest a powerful competition
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, yes, yes and yes :D
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
The font i've used is: https://typekit.com/fonts/futura-pt . If needed i can switch it to a free version.