Honeycomb
A logo for Euro 2024 Germany
1/5

Solution

24 hexagons overlapped and combined. Hexagons are the most easy to tessellate shape, just like how humans can stick together in the name of football. When these shapes combine, they have a new level and a new meaning. Not only do they form the shape of the landmass of Germany, the hexagons create a new dimension and become cubes. The cubes are piled on top of each other like a flight of stairs, symbolising the national teams climbing them to reach the victorious apex. The 3 colours of the German flag are used, bold and bright, showing the enthusiasm for our nations and for the beautiful game.

Please describe the creative approach you took to your design

Start with one simple shape. Combine them and overlap them to create something more. Use opacity and colour to create the illusions of more shapes. Shape this into the shape of Germany. Add the colours of Germany's triband

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

Hexagons are extremely tesselatable, making them combine and overlap just as people unite over football. The cubes are piled on top of each other like a flight of stairs, symbolising the national teams climbing them to reach the victorious apex. The 3 colours of the German flag are used, bold and bright, showing the enthusiasm for our nations and for the beautiful game.

Why should your design become the logo for the bidding phase?

It has one objective: match the brief. It is engaging and inspiring. It is of utmost professionalism. And finally, it is open and confident with bright and bold colours and shapes.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes

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