Used brush strokes to give it a simple look an feel yet making football as a core factor behind european's excitement :) Specially for german people.
Please describe the creative approach you took to your design
Making the silhouette of the playground behind the football to show that playing football makes us feel out of this world. The enthusiasm and passion for this game let us feel in the sky, has no limit :) Hexagonal pieces coming out of the football are representing people and their excitement. United on one platform so do germans :)
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
same as above.
Why should your design become the logo for the bidding phase?
Because it makes you feel excited for football :)
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Fonts are: Modified version of 'Diamond' for main title. And 'Nexa Light' for subtitle.