Linked Shapes - This symbol shows the complexity of the event, and the whole scale of the event. The fact that is somehow placed around the german flag ball shows that it is dedicated to football and tradition. The ball - A simple shape which forms the german flag. Whole symbol - Football is a symbol of Germany, it means tradition and history, so this entire logo, it has a nucleus look, which shows the essence of the football, the fact that it is concentrated in a football event.
Please describe the creative approach you took to your design
It has the ball, a symbol for the football event, the whole nucleus look to highlight the essence and the linked sphere shapes which shows the union of the nations, the love for championship and friendship.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
It is mostly based on the idea of connecting people via football in the context of the Championship. Values like fair-play, friendships integrated into the competition mood with the respect for the history of football.
Why should your design become the logo for the bidding phase?
The design is modern and it is trying to combine the main values promoted by football and sports. It can be modified and placed on different materials, and it keeps the main style in every color combinations and schemes.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, the design is 100% created by me.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
For the semi-transparent white background, a "Free Football Stadium Wallpaper" available here: https://allianz-arena.com/en/wallpaper/gallery For the semi-transparent black background, "Emirates Stadium Wallpaper" available here: https://www.google.ro/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjZ9aHtj_zVAhVMbBoKHU4zB1MQjRwIBw&url=http%3A%2F%2Fmoheban-ahlebeit.com%2Fwallpapers%2Femirates-stadium-wallpaper.html&psig=AFQjCNGfleBeQGx35KlkgoGjTB7cZ--DmQ&ust=1504085102072779