With a non figurative solution, the logo aims to show dynamism and sense of community. Human waves on stadiums are the expression of enthusiasm and euphoria together with cooperation and organisation. The dots in this logo are meant to be the graphic translation of this, organisation plus passion, geometry plus dynamism.
Please describe the creative approach you took to your design
Non figurative approach, logo visually driven to its purpose. Straight forward, bold, iconic and decoded at a glance.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Community is shown through the interaction of dots, which only make sense all together. The euphoria comes in the wavy and dynamic shape. The architecture of the logo brings the professionalism and confidence, and the simple shapes transmit openness and engagement.
Why should your design become the logo for the bidding phase?
I believe that this logo can, for all the assets described before, have a great performance and help achieving the goal of Germany’s bid to become host of the European Football Championship 2024.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
I have, all is my original work
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Presentation mock ups and images and open source type