Every 4 years, the world looks at Europe as an example of unity around sports, around football. Germany 2024 must keep this feelings for next generations so we must speak their language too. A language more visual, based in common symbols, emojis, as the location one. Here we are, playing together.
Please describe the creative approach you took to your design
My starting point was the checkpoint symbol. I wanted to compare the empty round space with the football ball and create the rest of the logo around it. The different colors into the german flag represent the movement, the enthusiasm and diversity, emphasized by the internal curves that creates the illusion of some arms or organic forms that embrace the ball. At the back, the European flag color, surrounding the checkpoint, Germany, and going up as rising wings.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The sense of community is the essence of the logo, diversity as one. Surrounding the football, different colors, different forms, together in one place, one time
Why should your design become the logo for the bidding phase?
It's based in a universal language of movement and the checkpoint symbol. It doesn't represent just Germany but a whole generation who can stand together as one. Reunited beyond football, beyond Europe, beyond Germany. It's not just German colors, It's Europe supporting all and the whole world enjoying it. Rising arms not just like euphoria but also open to everyone we will host.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, I Have read the "GUIDELINES, REGULATIONS & COMMENTS" and this is my original work