The idea of the design is bonded to the term "BID", meaning that Germany needs a COIN which will give it access to host the European Football Championship in 2024. These being said, I visualized the 2024 bid logo more like a coin logo. More than that, I wanted it to be a full round logo, without any separated elements outside of the main shape, because this way it is going to be remembered and recognized easier, and also because the shape makes it easy to be used on lots of different merchandise/products and also in advertising.
Please describe the creative approach you took to your design
The coin logo resembles a bit the Euro currency coins merged with the German Flag colors and with an easy to recognize football ball sketch. The font I used is elegant, easy to read and proves professionalism in the upcoming 2024 event. All these elements and colors make the coin logo easy to be understand, and also to be interpreted.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The coin logo represents a football stadium with 24 stars between the outer circle and inner circle area. This red area represents the stadium stands, where fans from all 24 nations will be present and where they will live and feel the Championship. The inner part circle is the football field. It is the area where the 2024 European Football Championship will take place.
Why should your design become the logo for the bidding phase?
My design should become the logo for the bidding phase because it resembles a coin that "will be used for the bidding phase", it represents Germany (in colors) and the 24 nations that will take part for the Championship, and it also represents the main aspect that it should represent, that being the most important football game/match that will take place in 2024. Plus, it's simple, easy to read, recognize and interpret.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
I have read the "GUIDELINES, REGULATIONS & COMMENTS" section from the brief, and this is all my original work, except for the font.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
The font I used in the logo is called Crimson Semibold, it is free for commercial use, and it can be found here: www.1001fonts.com/crimson-font.html