The proposal is designed into three variants. I did not want to make three different proposals since some of the key elements of the logo are repeated in all. The concept is explained through text and infographic in slide n.3.
Please describe the creative approach you took to your design
The logo in the 3 variants has been studied by referring to concepts related to competitiveness, territory and common beholder sentiments.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Institutional colors help identify the subject of communication. The sportmanship is represented by the handshake. The position of the host is represented in the three proposals by the colours flag in the ball. In a proposal, this message is reinforced with a pushpin. Energy is identified by the bundle of institutional colors (Germany and Euro Fifa).
Why should your design become the logo for the bidding phase?
The logo is structured and rich in message. It's a great solution to the goal it is intended for. A temporary event of international visibility.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE: