This logo wants to convey the message of unity that is the spirit of the European Chamionship, a tournament of 24 nations, that it's amplified by the competition between the squads.
Please describe the creative approach you took to your design
At first i've created a shade using the colors of the Germanian flag. Then i've created the icon of a man that symbolize a nation that participates in this championship. Finally i've putted all this things in a soccer ball shape. The result is a human with one head and multiple corpses (that suggest the idea of unity and respect between squads) inside a soccer ball shape to suggest that the soccer helps to unite the people under a same "flag", a flag indeed that is the Germanian flag.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Look up the previous answer
Why should your design become the logo for the bidding phase?
Cause it conveys all the messages, value and mandatory elements that are required and also because
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes i did