At first glance you can see a football in the german national colors. If you look more closely, you can recognize three people embracing each other. They also could be dancing around the ball in the middle.
Please describe the creative approach you took to your design
Wanna create a Symbol with open arms, to represent Germany as friendly open-minded host. Time to make friends again.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
german national colors, football, friendly - open armed people
Why should your design become the logo for the bidding phase?
Its a symbol for a peacefull and respectfull Championship in a friendly host Country. Easy to understand, simple and modern.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
font: https://www.fontsquirrel.com/fonts/titillium mockup: http://graphicburger.com/logo-mockups-paper-edition/