Aim, shoot, score: Your 2024 bid logo!

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G 2024 (updated)
Abstract letter G embodying the principles of the unique German visual tradition.
1/5

Solution

G 2024 is set to embody Germany's exquisite – and unique – visual tradition: and not only graphic design, but also architecture, art, industrial design, and beyond. With an abstract, yet semantically clear usage of shapes and superposition of color, the image incorporates principles of cleanness, sharpness, clarity, directness, playfulness, spatiality while also directly associating with Germany's national colors and first letter of the English name for the country.

Please describe the creative approach you took to your design

Exploration and development of architecture, design, art history in Germany. Thematization of the letter G (as in Germany) and the national colors through an abstract superposition of basic shapes.

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

Cleanness, sharpness, clarity, directness, playfulness, spatiality are immediately referred within the relations of shapes, colors and meanings of the three elements of the image.

Why should your design become the logo for the bidding phase?

It stands out from the usual sports aesthetics, thereby making it more noticeable and memorable. It is clear in it's message, and at the same time sharp and playful. It is Germany + football + visual arts and design.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes

Comments

Shir
Shir
over 2 years ago

Hi Uroš, It looks great, thanks for submitting! We can see you're an architect :) I love it but I'm not quite sure I see Football here. Maybe think of updating it in this direction? Best of uck!

pajovitzsch
Uroš Pajovićowner
Shir
over 2 years ago

Hi Shir! Thank you so much for your message and your kind words! It was great to hear them. I was also wondering the same: whether football as set of shared principles rather than visual elements would be enough -- and I agree, probably not. Accordingly, I have now uploaded two new versions of the design to reflect your feedback, but also trying to preserve the conciseness of the original idea.

Shir
Shir
Shir
over 2 years ago

Looks interesting, great!

Airy
Erika Root
over 2 years ago

I really like your design and I know why because it is very clean anad simple. But for me it doesnt look so much like soccer.

pajovitzsch
Uroš Pajovićowner
Erika Root
over 2 years ago

Thank you for your comment! Hence the more complex versions also uploaded – though they do not play directly off football symbolism, but also observe the sport through a bit more abstract language.

Ullinho
Ullinho
over 2 years ago

I like the first version...

pajovitzsch
Uroš Pajovićowner
Ullinho
over 2 years ago

Thank you! :) Glad to hear.

AgataWojak
AgataWojak
over 2 years ago

WOW!!! what a unique design! I love your update!!

pajovitzsch
Uroš Pajovićowner
AgataWojak
over 2 years ago

Thank you very much!

Luka
Luka
over 2 years ago

Perfect!

pajovitzsch
Uroš Pajovićowner
Luka
over 2 years ago

Thank you so much!

Shalamanov
Petar Shalamanov
over 2 years ago

Great work, Urosh!