G 2024 is set to embody Germany's exquisite – and unique – visual tradition: and not only graphic design, but also architecture, art, industrial design, and beyond. With an abstract, yet semantically clear usage of shapes and superposition of color, the image incorporates principles of cleanness, sharpness, clarity, directness, playfulness, spatiality while also directly associating with Germany's national colors and first letter of the English name for the country.
Please describe the creative approach you took to your design
Exploration and development of architecture, design, art history in Germany. Thematization of the letter G (as in Germany) and the national colors through an abstract superposition of basic shapes.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Cleanness, sharpness, clarity, directness, playfulness, spatiality are immediately referred within the relations of shapes, colors and meanings of the three elements of the image.
Why should your design become the logo for the bidding phase?
It stands out from the usual sports aesthetics, thereby making it more noticeable and memorable. It is clear in it's message, and at the same time sharp and playful. It is Germany + football + visual arts and design.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?