Using the affinity of number 4 and the letter G to create a link between.
Please describe the creative approach you took to your design
My target was to create a simple logo without typical stereotypes like often seen before. I want to design which works more in a typographical way. Maybe it matches perfect to the pragmatically german way of life : )
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The 4-G-link shows the connection between the participants, the fans and the host. It stands for fair play on and off the field. The perspective distortion of the letters stands for (e)motion and dynamic of the sport.
Why should your design become the logo for the bidding phase?
I think I created a logo which works without often seen design elements like ball, cheering people or trophys. Instead it works with letters/numbers which is unique and keep in mind. Furthermore it matches perfect to the host country as seen above.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, I did. It's my own and original work.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Fonts: "Bebas Neue", "Montserrat"