The logo is playful.It shows diversity in characters, but at the same time it shows that the characters are united around their common passion.
Please describe the creative approach you took to your design
I was inspired by many photos of football players captured in the air and/or in different choreographic poses.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The characters are euphoric and happy, almost dancing together. Using the three colours of the German flag, I tried to also accentuate the diversity of characters, showing that sport doesn't care about race, ethnicity, sexual orientation and cultural differences.
Why should your design become the logo for the bidding phase?
I researched the previous logos, and i think my version is different. It is not very sportive from the first glance, but it shows humanity behind the game.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
https://www.fontsquirrel.com/fonts/blogger-sans https://www.myfonts.com/fonts/latinotype/beauchef/ http://www.vesti24.rs/wp-content/uploads/2012/08/adidas-i-fudbal-1024x683.jpg