Here we have an abstract figure kicking a ball. The link to football is clear. Geometric shapes have then also been used to enhance the design further.
Solution
Please describe the creative approach you took to your design
This design overall has a very playful, deliberately 'amateurish' feel to it, which hopefully helps to convey Germany as a friendly and open potential host. This is the vibe I tried to push, and the simple shapes add to this feel.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The silhouette is of a player on the brink of kicking the football, a snapshot of the anticipation and excitement for such a major tournament. This hits home strongly with respect to the fact that the design needs to convey 'euphoria'.
Why should your design become the logo for the bidding phase?
It is a simple, fairly unique design which would be fitting for Germany's application to host Euro 2024.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
https://u.osu.edu/eng4400berlin/files/2016/03/Soccer-Stadium-1izj1y5.jpg (Background image, not part of the actual logo design.) The font (Madras), can be found here: http://www.fontfabric.com/madras-free-font/ Fontfabric's fonts are free to download for 'personal and commercial projects': http://www.fontfabric.com/about/