In this design we are portraying Germany as a open country to host the Euros. Modern Germany is not only German but also a mix of different cultures and ethnics which create an open minded country. This mindset and atmosphere is even more visible when different countries come to visit. While the country Germany stays the same - the culture changes with the people who inhabit it.
Aim, shoot, score: Your 2024 bid logo!
Please describe the creative approach you took to your design
The Design is build from triangles which represent individuals forming the bigger picture - Germany. In the second step I introduce the aspect of openness by bringing different colors into the design. While the symbol - Germany - stays the same it shows that the country and the competition is open to all. Furthermore the motion of color into the artwork represents the influence of many ethnicities, races and religions bring to Germany.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Germany and 2024 is incorporated by forming the elements from the triangular grid which sets the ground for the design. Community is shown on a more subtle way by interpreting different ethnics and cultures through color all coming together in on place. Euphoria is implemented by the very bright color scheme.
Why should your design become the logo for the bidding phase?
The design highlights the constantly changing culture that forms the world that we live in together.
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