This logo is basically the fusion of both the black eagle that represents Germany's true identity, and the Euro Cup, with cheering crowd below, and fireworks that shoot European Stars.
Please describe the creative approach you took to your design
I've tried to draw the black eagle with its red claws (icon of the imperial banner of the Holy Roman Empire of Germany) in a non-obvious way into the cup. While the choice of colors was based on Germany flag, and the European flag.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
It respects the true values of UEFA, Europe unity and football. It contains all the mandatory elements required, and the message is clear that Germany welcomes everybody no matter which country he is from.
Why should your design become the logo for the bidding phase?
A logo should speak for itself. I've tried to work upon those words, to have as a result, a logo that is instantly recognisable and comprehended. A logo that brings all the feels that football usually brings, mainly joy and excitement.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
"2024" and "Germany" : Original Font : Varela Round https://www.fontsquirrel.com/fonts/varela-round / / "EURO" general form : from EURO 2020 logo http://www.uefa.com/insideuefa/mediaservices/mediadownload/index.html / / EURO Cup general form : from EURO 2016 logo http://www.uefa.com/insideuefa/mediaservices/mediadownload/index.html