What we have in this design is a fairly abstract figure of a person celebrating. He/she has his/her foot on the ball, making clear the link to football. I split the body of the figure into three, in a way which I feel is fairly original. This has allowed me to colour the figure in the colours of the German flag. The person's arms are fairly wide open, giving this impression of Germany as a welcoming host.
Please describe the creative approach you took to your design
I didn't set out to create a figurine, I was just playing around with shapes on my computer and then the design sort of came about naturally. As silhouette figures go, I feel that this one is fairly original - which was most likely a product of the fact that I did not originally set out to create one. From the point that I had the figure in place, I then wanted to link my design to Germany - hence my choice of colours.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
This simple design clearly hits home on both the key points set out in the design brief - community and euphoria. The figure is celebrating and has his arms wide open. This was an attempt at simultaneously conveying excitement for the tournament and Germany as a welcoming cosmopolitan host.
Why should your design become the logo for the bidding phase?
Whilst silhouettes have been used before, I think I have done it in a fairly unique way. The design is simple, addresses the key points in the design brief, and looks professional. This is why I believe this would be a fitting logo for Germany application to host Euro 2024.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
https://u.osu.edu/eng4400berlin/files/2016/03/Soccer-Stadium-1izj1y5.jpg (Background image, not part of the actual logo design.)
The font (Madras), can be found here: http://www.fontfabric.com/madras-free-font/ Fontfabric's fonts are free to download for 'personal and commercial projects': http://www.fontfabric.com/about/