The main concept of this design is to come up with these three elements, which are, euphoria, dynamism and the community, within a modernised style. The trophy is perceived with the German’s tri colour as part of the representation of the host city. On the top of the trophy, you will notice a football pitch is covered in black colour. It is a symbol of the footballing festivals that will give the fans a glimpse of football fever. At the bottom, one of the elements, I had included is a football decoration, which is covered with a gradient yellow/gold. As part of the society, I had designed the fans around the trophy to show the community of togetherness and partaking the fun on such a special occasion. Finally, the circle on the centre of the trophy signifies the friendship, it portrays with the German's tri colour, It is for the fans to express their excitement, when entering in the host city in Germany!
Please describe the creative approach you took to your design
Used Photoshop and Illustrator to produce these designs.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The design is about togetherness, friendliness and most importantly it's about treating the community with respect and to enjoy the moment on this special occasion.
Why should your design become the logo for the bidding phase?
Very modern design. In my opinion, It will look great in all communications. It can be used in white and black version. Any shape or forms and of course it can be applied in any places.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes of course.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
I used Bebas font from this website below: Bebas: http://www.dafont.com/bebas.font
1st: Background image of Berlin's stadium: https://www.pexels.com/photo/selective-color-photography-of-person-at-soccer-stadium-during-daytime-163367/ 2nd: Logo and Badge Mock up: http://www.pune-design.com/portfolios/logo-mockup-paper-edition-1/ 3rd: Hang up Banner https://mrmockup.com/psd-mockups/flag-mockup/