Football is love and unity
The logo express the unity between people and the love for football.
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Solution

The main element of the logo is a man with the hands raised in the air, representing the joy of beeing part of this tournament. The "man" shape is made out of two lines colored differently and their overlapping expresses the unity between the community. The yellow line is curved in the shape of an heart expresing the love that people have for football and for each other.

Please describe the creative approach you took to your design

Considering the message "Football is love and unity", I merged four elements that I think are representative for football: a heart, happy people, unity between people and a football ball. I think that Germany ,as a host of this tournament is represented by those 4 elements and to express this, I colored them in the colors of the german flag.

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

The main element of the logo is a man with the hands raised in the air, representing the joy of beeing part of this tournament. The "man" shape is made out of two lines colored differently and their overlapping expresses the unity between the community. The yellow line is curved in the shape of an heart expresing the love that people have for football and for each other.

Why should your design become the logo for the bidding phase?

My logo incorporates the message that Germany wants to show the world: unity and euphoria. It is a simple design and it suits the modern trends.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes

IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:

Font used: HIVNotRetro (http://www.1001fonts.com/hivnotretro-font.html)

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