My goal was to make a design with deeper meaning and this is how I believe I achieved just that. My title - Play, Connect, Live is connected to the three parts of the logo. In the middle of it we have the seed of life symbol (7circles combined) and green leaves are starting to merge from it. Both seed symbol and leaves present life, and in the middle of it is a little circle in German colors, to show who is promoting life. These seven circles that present the seed of life also present connection because it looks like one end of the circle is jumping to another, and this gives us a popular image of connecting the world. And play word is connected to the shape of the logo. Circle presents the ball, and without the ball there is no playing football! This is how I managed to make something deeper and inspiring, with a bigger message.