A fairly simple design, the main part of this logo is the somewhat abstract heart shape cut out into a sphere. The shape is cut out of a sphere, the symbolism of which is obvious: the ball. The fact that this is the case should hopefully make it clear that this is a football logo and hence is targeting '[a]ll football fans across Europe'. With the fonts, I have kept things simple. The 'euro' font flows well with the main part of the logo as its shapes are similar to those of the the heart. I gave the '2024' and the 'germany' writing a different font as I felt that this suited the logo better.
Please describe the creative approach you took to your design
With this design I tried to keep everything fairly simple whilst simultaneously trying to hit home on the two main design specifications: community and euphoria. See below how this was done.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The heart is the perfect symbol for both community and euphoria. A heart may be associated with love and friendliness (community), but a beating heart is associated with excitement (euphoria). The background to the heart is coloured in black, red and yellow, which clearly presents Germany as a cosmopolitan host. I would argue that the simple, 'friendly' fonts do this to a certain extent as well.
Why should your design become the logo for the bidding phase?
Ultimately I believe that I have created a professional-looking logo which portrays Germany as an open and friendly host for a European festival of football. This is the most important point in my opinion, and the simple heart motif delivers clearly on this front.
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https://u.osu.edu/eng4400berlin/files/2016/03/Soccer-Stadium-1izj1y5.jpg (Background image, not part of the actual logo design.) The fonts (Nexa Script and Signika), can be found here: http://www.fontfabric.com/nexa-script/ http://www.fontfabric.com/signika-font/ Fontfabric's fonts are free to download for 'personal and commercial projects': http://www.fontfabric.com/about/