Creating the sense of togetherness and unity from all the people in host nation to support the event. Also to create a scenery of friendship, welcoming gestures and enjoying the game together; by the way it is a tournament for everyone.
Please describe the creative approach you took to your design
Modern, Meaningful & Exciting
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
A combination of figures : 3 people wearing Germany flag color represent the host nation unite and together for football, reaching hand with one figure wearing green represent friends from other nations showing the sense of friendship, enjoying game together. This combination make up the shape of the Cup to give a meaning of the tournament; and in the background is football in abstract to give a meaning of the football game itself; and it is in burst style which give a meaning of excitement
Why should your design become the logo for the bidding phase?
This should be the logo for the bidding phase as it is simple, direct to meaning and really capture what the client want
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, this is my original work from scratch
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Font usage https://www.fontspring.com/fonts/fontfabric/nexa and http://www.fontsmarket.com/font-download/akzidenz-grotesk-bold