24 Countries and millions of fans charged with love, enthusiasm and excitement to fill up Germany with Cheers of happiness and sounds of victories day and night in the stadiums and streets, All people are engaging by having the same spirit of cheering , euphoria and a lot emotions of happiness all together in one place.
The main concept behind the Identity is about sharing the joy all together in one place. tournament for everyone.
The key masseges that I want to communicate with the logo are: -Friendly/Community/Open: all countries flags colours are shown in the logo all rounded by the host country. -Joy/ enthusiasm /Fun: the free drawn lines in a colorful way to represent enthusiasm and happiness as a main spirit in the tournament. -Professional/confident: the portions of the logo integrating with the original typeface that has been created for this event reflects how organized we are .
-The way that the logo is communicating the people is simple and friendly, It has many messages that demonstrate the goal starting from using friendly elements in a way that represent the engagement within the event inside Germany, the motions lines presented in a vibrant colors to reflect the feel of the tournament. -Technical characteristics: The special font that has been created for the tournament and the pattern can be applied on different materials and mediums Digital/Print/
Yes
