The joy of being united through football
The logo has the shape of a ball that is composed of numerous irregular and colored shapes.
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Solution

The logo is represented by a football ball that is composed of different irregular shapes. The multitude of shapes represents the diversity of the people that participate at the Euro Cup and the vibrant colors show the joy of the people who are united in one place to celebrate. The main colors of the logo are black, red and yellow, representing the german flag, but there are also some shapes that are colored in purple and bluish-green. I used the green color to express the harmony and friendship between the people, and the purple color express the magical atmosphere that is created by people when they are happy.

Please describe the creative approach you took to your design

As the Euro Cup brings millions of people in one place, I made a logo with the theme "The joy of being united through football". I wanted to express the diversity of people that participate at this championship, so I made an abstract ball that is composed of different shapes and colors. The main colors are black, red an yellow, but I used also purple and green.

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

The logo is represented by a football ball that is composed of different irregular shapes. The multitude of shapes represents the diversity of the people that participate at the Euro Cup and the vibrant colors show the joy of the people who are united in one place to celebrate.

Why should your design become the logo for the bidding phase?

My logo is modern and can be recognised with ease. Also, it respects the brief.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes

IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:

Alegreya Sans (http://www.1001fonts.com/alegreya-sans-sc-font.html)

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