I wanted to stay away from what was out there, or what people expect. I wanted the logo to be an icon, an icon you can remember, an icon with meaning and something that reflects the passion of futbol fans around the world. I also wanted to show Germany and the pride of the people. German Futbol is one of the top elite Futbol globally, and being that, the design also had to reflect German aesthetic, sleek, bold, clean lines. No frou-frou, no fluff, just straight forward, Love is the answer.
Please describe the creative approach you took to your design
I'm not going to lie, I had no idea where I was going with this logo, I was intrigued and intimidated by the idea of trying to compete. I, like most designers just let the artboard talk, and like most designers, the solution came to me as I kept going. The brief wanted to showcase Germany as a friendly space and to welcome futbol fans, and so I thought "what's more welcoming than a heart."The rest just fell into place.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
In reading the brief, I couldn't get off the words "friendly" a friendly host to the games and "love" the love and passion of futbol fans across all nations. So that's where I primarily focused on. In mind of the tonality I wanted to keep the logo professional, engaging, and confident. I thought about how, being confident comes from within and having "heart" I kept it professional by simplifying it and keeping it clean, and sleek, modern. Engaging by visually showing something familiar.
Why should your design become the logo for the bidding phase?
I believe that at a time and world we all live in, Love always prevails, this logo will symbolize the forward growth and the affect of Futbol, and how it has the power to join nations, to share one common passion, one common Love for the sport.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes all of this is my original work, I wanted it to be original to the core, I put myself into this logo and I want to share it with everyone.