My vision of community and collective euphoria is brought to life with this composition consisting of three key elements: football, stars and stadium. I have tried to visually connect them so the final image represents the football fans and the excitement that this kind of events brings to them.
Please describe the creative approach you took to your design
The key elements that I have already mentioned are chosen with reason. The football icon stands for sports, playing the game and scoring goals. Stars are here to represent celebration, excitement and euphoria, but also to remind us of the European Union flag. The stadium visual is chosen because it's the place where people gather to see the game and also root for their country.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
I have connected these icons into a creative visual element which can be approached to in more than one way. The first one is the obvious one: this logo stands for football and celebration. The less obvious one requires taking the logo apart and seeing more hidden stuff. For example, there is a hidden abstract icon which symbolizes open arms, friendliness and the warm welcome from Germany. The same element also reminds us of the Olympiastadion roof, where 2006 FIFA World Cup final game was held.
Why should your design become the logo for the bidding phase?
Because everyone can easily see the message: this logo is about the football bringing people together on the stadiums and the excitement which follows. Also, because it follows some basic principles of a good logo design: it's simple, clear, scalable, works in one color, etc.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, I have. Yes, it is.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Nexa Regular/Bold: http://www.fontfabric.com/nexa-free-font/ Olympiastadion photo (for presentation purposes only): http://www.goruma.de/export/sites/www.goruma.de/GlobaleInhalte/Bilder/Content/B/Berlin/BerlinbesondereGebaeudeOlympiastadion21600.jpg