I tried to find a logo which keeps in mind by connecting the well known heart-symbol and a soccer stadium to emphatize the sport.
Please describe the creative approach you took to your design
By designing the heart I try to express the passion of the fans, the players and the host for this beauitful event. It also should be a strong sign to all people to treat each other fair not only during the event of the Euro 2024. The stadium within the heart shows the sport where the games happen, where people meet , where victories were celebrate and maybe where you find friends. I choose a handwriting font to support this message.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Please see above.
Why should your design become the logo for the bidding phase?
I think the logo is a good choice to show that Germany is at least a good host as it was 18 years ago where the motto was "A time to make friends." The design shows in an eye-catching way the passion, the emotion and the love for the game. The logo express the pleasant anticipation to host an event that brings people together.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, I did. My original work, too.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Used fonts: "Montserrat", "Adleit Standard"