The starting point is the Deutscher Fußball-Bund logo. The three-triangles design is the foundation of the idea, reshaped and re-coloured. The results is the shape of two mountains, symbol of nature, a very strong icon of Germany (f.e. think to the Black Forest). German care for environment will be a strong point for Euro2024. Than, the logo is completed with two fans cheering and a sun. The sequence of German flag colours is strongly respected.
Please describe the creative approach you took to your design
Deutscher Fußball-Bund logo re-designed, now lighter but still recognisable, thanks also to green colour. Happy people. Nature. What else?
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The passion of the fans, their excitement and enthusiasm. The Nature and the Love of German people for their own country. Celebration of sport and environment.
Why should your design become the logo for the bidding phase?
This logo is very simple and clean, recognisable and colorful. It has a message behind, a message of joy and happiness with the background of Football inside the Federation logo. It is engaging and open.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?