Look on the same side, smile, raise their hands to the sky. The colors express the idea of passion, football, and the approval for the diversity. Its open hands to the upside underline open and desire to meet other people, to share the same experience. The logo tells you to come and enjoy yourself, is not arrogant but represents the right one for professionalism, elegance and stability. It is addressing to all people who love sharing the football's joy and passion. Finally the logo convey the meaning of family: the football is team and different cultures that they meet, know and integrate each other under the same passion (like the hands to the sky of the logo which stand above and protect the others).
Please describe the creative approach you took to your design
I started the project trying to get into the theme of European football, what was it for millions of people who followed it, and how it was possible to express that euphoria and sharing in a minimal way, with kindness, fun and professional. So I did.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The design of the logo is the union of the letters "G" and "e" meaning Germany euro, the football (ball) in the circular form of the letters, the fun of the smile, the euphoria of the hands up. The colors make feel nation, passion, football and pleasure. All these element convey the meaning of diversity united (like the colors are not divided but fused together by means of the nuances). The logotype is designed with rounded and curvy way to approcciate the people to see the logo more friendly.
Why should your design become the logo for the bidding phase?
Because express in a minimal way the meaning of the logo for the bidding fase: the euphoria, the professional, the community and the diversity in an original way.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
ONLY FOR MOCKUP PHOTO Stadio: http://www.iurisprudentes.it/2016/05/07/2042/ flag: https://arysports.tv/tag/olympic-flag/